The most important work you’ll ever do—the work of self.

Challenging? Yes. Life-changing? Absolutely.
It all begins with self-belief.

Less doubt.
More belief.
Stay curious.

Confidence is what they see. Self belief is what you know. Because when you do the work of self, everything changes. It begins with small, intentional steps taken every day.


Hello, I’m Judy, I’m here to guide you—to help you find clarity, awaken creativity, and spark the curiosity that leads to change.

My approach

With over two decades working in brand, design, and communication. I’ve been helping brands, teams, and individuals with their confidence.

This is how I can help you too, it starts with taking the time to understand you, listening, and noticing. I don’t have all the answers, but ask the questions that matter. ‘Who are you? – What do you value? – Who do you want to be? – What do you want of your life?’

These questions aren’t easy, but the answers change everything. Add a sprinkle of wonder, and you’ve got the spark to make meaningful change happen.

Clarity, creativity, and connection. These are the foundations of everything I do. They help you see yourself clearly, think differently, and build relationships—with yourself and others—that matter.

“Knowing yourself is the beginning of all wisdom.” 

Aristotle

Who I work with

Mothers

For mums who’ve given everything to their family and need to reconnect with themselves.

Rediscover who you are.

Reclaim the confidence.

Focus on you again.

Change Seekers

For those ready to pivot their life or embrace a big change.

Let’s shake things up.

Find clarity about what’s next.

Step toward the extraordinary.

Teams

For teams who need inspiration, connection,
and confidence.

Spark motivation and inspire creativity.

Make decisions confidently.

Create a culture of confidence.

Brands

For business owners looking to elevate their brand.

Align your brand with who you are now.

Gain clarity and bold strategy.

Grow your brand with confidence.

My mission — Self-belief

Clarity and creativity aren’t just tools — they are your superpowers. I’ll help you awaken them to build sustainable confidence, fuelled by endless curiosity.

Ways to work with me - Let’s build self belief together

  • Wonder of Self Workshops

    Where shared experiences become collective courage. A space to reconnect with yourself, embrace possibilities, and cultivate confidence. Available in-person or virtually.

    Designed for you, I can tailor workshops around your business or team’s needs.

  • Confidence Consultancy for Businesses & Teams

    Practical frameworks to build a confident, thriving team.

    Helping teams and businesses cultivate clarity, connection, and creativity through tailored workshops and leadership support.

  • Brands, Workshops, Strategy, Creative Direction

    A brand workshop gives you the space to think, reflect, and get clear.

    See your brand from a fresh perspective.
    Uncover what’s working (and what’s not).
    Be inspired with new ideas.
    Define or refine your brand foundations.

    Clarity builds confidence. Confidence builds brands.

    See what’s possible Tickety Boo Creative

Wonder Journey Joy

I didn’t write this book. I lived it. Wonder Journey Joy is the book I needed when I lost my confidence. Now, it’s here for you.

A ten-step journey to help you reconnect with yourself. No fluff. Just real-world insights, practical exercises, and the space to grow.

This isn’t just a book. It’s a call to action. A guide. A nudge forward. Because your life is waiting.

“Not only a thing of beauty, as each page turns, the inspiration, motivation, action and colour! is ready to jump off the page and hit you in the face... in the most loving way."

Rozanne Pope

“It literally feels like you wrote this for me! It's exactly what I want to be focussing on right now. I love the art. It's so creative, thought provoking and simply pleasing to look at.” I love the style of it being like a manual - it's very effective and reader friendly."

Nisha Thom

My Story

Hi, I’m Judy Andrews. With over 20 years of experience in design, I discovered that confidence isn’t something you’re born with—it’s something you grow.

Today, I help individuals and teams grow self-belief through clarity, creativity, and curiosity.

Because when you believe in yourself, anything is possible.

  • Shop positivity

    Confidence, creativity, and a sprinkle of wonder—shop inspiring books, prints, and tools designed to help you grow.