Hello, I’m Judy.

Self Belief Mentor. Creative Director. Author of Wonder Journey Joy.

Creativity isn’t just a way of life — it’s how I build self belief.

With over two decades in the design industry, it was motherhood in 2015 that sparked my real revolution. Returning to work shattered my confidence, but it also gave me clarity of purpose.

I found solace in writing tiny notes of self-belief, which led me to my art, founding Tickety Boo Creative, and eventually, my first book, Wonder Journey Joy.

In 2022, I committed to writing every day. A 100-day writing challenge, followed by a residential writing course in Wales in 2023, changed everything.

It made me realise something. Confidence was always at the heart of my work.

For years, I helped brands, teams, and clients build confidence. Now, I help people do the same, because self belief changes everything.

My mission — Self belief

I help people see themselves clearly so they show up with confidence. Because clarity changes everything.

Brand strategy meets self belief.

I combine twenty years of creative direction with a deep understanding of what holds people back. Most confidence work lives in motivation. Mine lives in clarity and structure.

I’ve led projects, built businesses, stood on stages, and I’ve also felt not enough, experienced doubt, and rebuilt myself. I’m not teaching theory. I’m teaching from lived experience.

I don’t just say “believe in yourself.” I say,“Who are you? What do you want? What matters? What will you do next?”

“Judy was a breath of fresh air; showing vulnerability and drawing her audience in to the moment. Judy's personality and warmth created the right environment for our team to connect, reflect and explore in a deep and genuine way.”

HARRY MADELEY - SALES AND MARKETING LEAD. TYLER GRANGE

I believe self belief is a practice, not a destination. It’s built through the small things we do every day, how we think, how we create, how we show up for ourselves.

This is my approach.
This is The Self Belief Project.

The Self Belief Project Manifesto

  1. Learn by doing. Share as I go.
    Trying new things. Experimenting.
    Making the complex simple and the simple meaningful.

  2. Eyes open. Ears open.
    Taking inspiration from everywhere.
    Passing on what matters.

  3. Connection is at the heart of self belief.
    True connection blossoms from the ability to listen deeply, hold space for others, and be kind to ourselves.

  4. The hardest work is the work of self, but it’s also the most important. Because the relationship we have with ourselves shapes everything our confidence, our connections, and how we navigate the world.

  5. You’re not lost. You’re already exactly where you need to be. You already have what it takes.

  6. Embracing the power of positivity.
    Raising energy. Opening new possibilities.

  7. Dare to dream.
    Things can change, if that’s what you want

  8. I don’t have all the answers.
    I’ll help to ask the questions that matter the most.

  9. Clarity, curiosity and creativity.
    Are our superpowers.
    Let’s awaken them.
    Stay open to wonder.
    See what happens next.

  10. Your story. Your path.
    Your bold next step.
    I’m here with you.

My Core Values

Connection – The heart of self-belief.
Confidence thrives when we connect with ourselves, others, and the world. True connection comes from deep listening, shared stories, and self-kindness.

Curiosity – The path to clarity & growth.
Every breakthrough begins with a question. Curiosity opens doors, expands perspectives, and keeps us learning.

Play – Creativity as confidence in action.
Creativity isn’t a luxur, it’s a way to explore, build confidence, and embrace the unknown. Confidence grows when we make, try, and experiment.

Wonder – Seeing the magic in the everyday.
Confidence isn’t about knowing everything, it’s about noticing the beauty and possibilities already around us.

Flourish – Becoming who you’re meant to be.
Confidence is a practice. Flourishing is about showing up, taking small steps, and trusting the journey.

So, are you ready to believe? To become?
Because I'm here, I believe in you.

What I bring to the work I do

I can help you see, see yourself with clarity, confidence, and courage. To awaken your extraordinary potential from within.

Because you already have what it takes.

My expertise. I wear many hats.

Optimist — I see the opportunity in every challenge.

Brand Strategist — Understanding to connect.

Creative Director — Imagination can take you everywhere.

Artist — Helping you live life in full colour.

Writer — I write to think. A way to connect with you.

Self Belief Mentor — Turning ‘you can’t’ into ‘YOU CAN’

Proud Mum — I nurture, I guide, I love — motherhood my biggest teacher.

In the media

The Gathering Podcast

Judy shares her journey through motherhood, returning to work, and the experience of feeling disconnected,and how small, intentional actions can spark renewed confidence and purpose.

LISTEN HERE

The Common Creative Podcast

Creative Director, brand strategist, and self-belief mentor whose journey from corporate life to self-help author is as inspiring as it is relatable.

LISTEN HERE

Quiet the Hive Podcast

In this uplifting conversation, I chat with the wonderfully optimistic and creative Judy Andrews, (designer, writer, and self-belief mentor), about what it really means to believe in yourself.

LISTEN HERE