Hello, I’m Judy.
Self belief mentor. Creative guide.
Author of Wonder Journey Joy.
Creativity isn’t just a way of life—it’s how I build self-belief.
With over two decades in the design industry, it was motherhood in 2015 that sparked my real revolution. Returning to work shattered my confidence, but it also gave me clarity of purpose.
I found solace in writing tiny notes of self-belief, which led me to my art, founding Tickety Boo Creative, and eventually, my first book, Wonder Journey Joy.
In 2022, I committed to writing every day. A 100-day writing challenge, followed by a residential writing course in Wales in 2023, changed everything.
It made me realise something. Confidence was always at the heart of my work.
For years, I helped brands, teams, and clients build confidence. Now, I help people do the same—because self-belief changes everything.
My mission — Self-belief
Clarity and creativity aren’t just tools — they are your superpowers. I’ll help you awaken them to build sustainable confidence, fuelled by endless curiosity.
From self doubt to self belief.
For over two decades, I worked in branding, design, and strategy, helping companies tell their stories and build confidence in their brands. But when I became a mother in 2015, everything shifted.
Returning to full-time work was harder than I expected. My confidence plummeted. I struggled to balance career, creativity, and identity. So, I did something small—but powerful.
I started writing tiny notes of self-belief to myself. Those notes turned into art. The art led to Tickety Boo Creative. Tickety Boo became a thriving, flexible creative agency.
I was helping brands find their confidence. But I didn’t realise yet—I was also helping people.
In 2022, I challenged myself to write every day for 100 days. What started as an experiment became a revelation. In 2023, I attended a residential writing course in Wales.
That’s when everything clicked.
I wasn’t just a designer.
I wasn’t just a strategist.
I was helping people find their confidence.
For years, I had been supporting brands, teams, and clients to trust their ideas, refine their voices, and show up with clarity.
Now, I want to do that for individuals.
100 days.
One big realisation.
I believe self belief is a practice, not a destination. It’s built through the small things we do every day—how we think, how we create, how we show up for ourselves.
This is my approach.
This is The Self Belief Project.
The Self Belief Project Manifesto
Learn by doing. Share as I go.
Trying new things. Experimenting.
Making the complex simple and the simple meaningful.Eyes open. Ears open.
Taking inspiration from everywhere.
Passing on what matters.Connection is at the heart of self belief.
True connection blossoms from the ability to listen deeply, hold space for others, and be kind to ourselves.The hardest work is the work of self— but it’s also the most important. Because the relationship we have with ourselves shapes everything— our confidence, our connections, and how we navigate the world.
You’re not lost. You’re already here.
You already have what it takes.Embracing the power of positivity.
Raising energy. Opening new possibilities.Dare to dream.
Things can change—if that’s what you wantI don’t have all the answers.
I’ll help to ask the questions that matter the most.Clarity, curiosity and creativity.
Are our superpowers.
Let’s awaken them.
Stay open to wonder.
See what happens next.Your story. Your path.
Your bold next step.
I’m here with you.
My Core Values
Connection – The heart of self-belief.
Confidence thrives when we connect—with ourselves, others, and the world. True connection comes from deep listening, shared stories, and self-kindness.
Curiosity – The path to clarity & growth.
Every breakthrough begins with a question. Curiosity opens doors, expands perspectives, and keeps us learning.
Play – Creativity as confidence in action.
Creativity isn’t a luxury—it’s a way to explore, build confidence, and embrace the unknown. Confidence grows when we make, try, and experiment.
Wonder – Seeing the magic in the everyday.
Confidence isn’t about knowing everything—it’s about noticing the beauty and possibilities already around us.
Flourish – Becoming who you’re meant to be.
Confidence is a practice. Flourishing is about showing up, taking small steps, and trusting the journey.
“So, are you ready to believe? To become?
Because I'm here, ready to believe in you.”
What I bring to the work I do
I can help you see—see yourself with clarity, confidence, and courage. To awaken your extraordinary potential from within.
Because you already have what it takes.
My expertise. I wear many hats.
Optimist — I see the opportunity in every challenge.
Brand Strategist — Understanding to connect.
Creative Director — Imagination can take you everywhere.
Artist — Helping you live life in full colour.
Writer — I write to think. A way to connect with you.
Confidence Mentor — Turning ‘you can’t’ into ‘YOU CAN’
Proud Mum — I nurture, I guide, I love — motherhood my biggest teacher.
You already have what it takes. Now, it’s time to believe it.
You already have what it takes. Now, it’s time to believe it.
What I do now
The work of self belief is the work of confidence. I help people through writing, workshops, art, and mentoring.
1. Reconnect with themselves through creativity.
2. Gain clarity on who they are & what they want.
3. Turn self doubt into self belief.
Because the most important work you’ll ever do is the work of self belief.
In the media
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Lucky Things Podcast
#4 Confidence, Business + Wellbeing Chat with Judy Andrews, Founder of Tickety Boo design agency (The Welcome Series)
Listen here -
Let's talk shop with Therese Oertenblad
In this episode, Judy we chat about how it is to work with a branding agency, what it’s like to run two businesses.
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Courageously Confident with Claire
Episode 9: Juggling career and motherhood and how that can impact our confidence.