Whistlestop wanted to reposition themselves as the, go to place for quality and convenience. With a food offering which caters for breakfast, lunch and dinner. They’ve invested the product ranges and provenance, to ensure the offering is there to back up the proposition.
The approach was to make the brand communication feel premium yet inspirational, using 'smileworthy' headlines to add personality.
The concept was a play on the 'stop' part of the name, 'Your stop, Whistlestop', highlighting the local angle, and personalising with the station names where possible. Creating a completely new look and feel with a strong visual toolkit and a clear and simple communication hierarchy. The new scheme was so successful, it was rolled out to all Whistlestop’s legacy stores. (projects completed whilst Creative Director at Whippet)