Audio Network is an online music production library. They wanted a rebrand with a brief to give consistency and credibility, while capturing the passion and knowledge of their business.
Extensive research was integral to this project ensuring not only that the Audio Network proposition and their competitors were understood, but also how the customer was using the site and interacting with the brand. With a central thought of ‘great music made simple’, complimented with a strong visual framework that put music at its core.
Creating a simple yet inspirational customer experience online. Increasing brand awareness through trade events, email direct marketing and in advertising. The end result is a coherent and consistent brand with a striking personality. (projects worked on while Creative Director at Whippet)
“Judy is brilliant to work with. Not only does she have a brilliant, creative mind but she’s a great people person and always takes the time to understand the client’s perspective. I would recommend her in an instant.” Simon Marett, Director of Marketing – Audio Network